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Do What You Do
Once upon a time, there was a partner in a law firm. His firm wasn’t quite large enough to have its own in-house marketing function, so his partners put him in charge of marketing. Partner had majored in finance in college. And he’d earned his law degree from a prestigious university. He had never taken…
Making a Banana Split With ChatGPT
I wrote a post last year about ChatGPT. Mostly because my friend Karen, a leadership guru who has been incredibly generous in helping me with business planning and strategy, made me. I wrote about how the app was actually bringing me editing business, because unwitting (or maybe witting — who knows?) people were using it…
Sleeping Soundly With ChatGPT
Are you surprised to learn I don’t like ChatGPT? Didn’t think so. Admittedly, I lost a night or two of sleep when I first heard about it. I worried the little AI monster would cost me business. But as I learned more about it, I breathed a sigh of relief because I realized this: If…
How and Why to Hire a Ghostwriter
I am the CMO of a financial-services company. I am the CFO of a bank. I am the head of a real-estate firm. I am the CEO of an insurance company. I am the president of a college. I am the COO of a nonprofit agency. I am all these things with some regularity. That…
Why You Should Outsource Your Writing, Plus How to Do it Well
A client of mine — who is a general contractor — was considering whether to hire a writer, when he had an epiphany: I could do all the plumbing in the houses I build myself, but I don’t; I hire a plumber, because that’s what they do. Why in the world would I try to write…
Apostrophe Apoplexy
To editors, superfluous apostrophes are a blot on the grammatical landscape. While apostrophes are necessary to indicate possession and construct contractions, please don’t use them willy-nilly. There are rules! And they are pretty easy to follow: Do use an apostrophe with plurals of single letters: Mind your p’s and q’s. I got two A’s on my…
I Pee for Free
I used to get paid to pee. I also got paid to walk around my office, talk on the phone, surf the Web, do my expenses, stroll around the block, eat lunch and visit with my co-workers. Now I don’t. That has been one of the hardest things to which I have had to adjust…
Rooter’s Dozen
As a sports fan, I find it much more fun to watch a game that includes a team in which I have a vested interest. But any sporting event is more fun to watch if you are rooting for someone. Therefore, I have developed 12 rules by which I choose for whom to root in…
Feeling Sadly?
Do you feel sadly? No. You feel sad. Do you feel gladly? No. You feel glad. So why, oh why, do so many people — including so, so many fairly well-educated folks — say they feel badly when they just feel bad. If you feel badly, it likely means something is wrong with your hands.…
For the Last Time
We are pessimists. This is proved (see post on proved/proven) by one of the most common mistakes I encounter: the use of the word “last” when it should be “past.” “Last” means last, literally. Use “last” if it is the end of the road, and there is no hope of ever doing/having/being whatever it is…
