EDITING BUILDS BETTER CONTENT

We’ve already established that Lauren Hauptman is a freakishly good fault-finder, which can make her a challenging spouse. More importantly, though, it makes her a secret weapon in ensuring your content is as good as it can possibly be.

Editing, Rewriting & Proofreading

Copy editors fix things, from grammatical errors to factual errors to word choices to run-on sentences to clunky copy to bad text to style-guide non-adherence (and even writing editorial style guides, which is a specialty of LAUREN HAUPTMAN INK). You may need a light hand (proofreading, light copy editing) or a heavy hand (heavy copy editing, rewriting) to improve your content. You may wind up with a little bloody copy or a lot of bloody copy; either way, trust the person with the red pen.

• Proofreading corrects copy errors, such as grammar, spelling and punctuation in the final stages of a document.
• Editing improves copy structure, clarity, tone, voice, style and whatever else may make your content better.
• Rewriting reworks what you have to achieve all your goals.

Editors fix mistakes, yes, but we also make an existing piece of writing more readable or more persuasive or more entertaining or more of whatever it is needs to be. A good editor understands your goals and your audience and your expertise and your voice. They take what you have — whether you wrote it or your employee wrote it or your mother wrote it or AI generated it (this is where you need us to humanize AI content) — and they make it better.

Who doesn’t want better?

To learn more, contact Lauren Hauptman at lauren@laurenhauptmanink.com or 415-994-9424.